Progressive Marketer | Branding & Marketing Articles, Research, and Strategy

THE CO-CREATORS

Developing New Worlds and More Relevant Brands

By Doug Burton

Will Wright is the designer behind some of the best selling video games of all time. His specialty is the "god game", a game that em-powers the player to control the elements of the game on a large scale, such as creating civilizations or guarding and influencing autonomous characters. Wright’s games enable the... [READ MORE]

DISASTER CONTROL

By Martin Lindstrom

When William L. Sledd, a young manager at GAP in the sleepy town of Paducah, Kentucky, uploaded his first video on YouTube titled “Ask a Gay Man”, neither he nor GAP anticipated the consequences. The eight-minute video features a 23-year-old in the simple setting of his bedroom, sharing fashion advice with users in cyberspace. Over the years, GAP has been struggling to keep up the pace and has... [READ MORE]

THE NEW RULES OF INTERNET MARKETING

By Nilofer Merchant

Understanding how the Internet changes the rules of marketing is a huge challenge for CEOs: Which practices are obsolete? What new opportunities should be pursued? How do we define success in this new scenario?
Internet marketing is very different -and if you're not knowledgeable, you can allocate budget improperly or direct your efforts toward an area that won't provide ROI. [READ MORE]

TEACH YOUR CUSTOMERS WELL

By Nick Wreden

"Oh-hi-yo-go-za-imas."

If you are flying from Los Angeles to Tokyo, you can learn how to say "how are you" in Japanese. The lesson is provided as part of the JAL in-flight entertainment in four language categories: numbers, dates, words, and dialogue. Other airlines also offer interactive audiovisual language programs, including Virgin Atlantic, Air France, and... [READ MORE]