Progressive Marketer | Branding & Marketing Articles, Research, and Strategy

DESIGN HOLDS THE KEY TO THE FUTURE OF BUSINESS

By Ted Mininni

“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be." --Wayne Gretzky

For forward-thinking businesses, it’s a no-brainer. Actually, more to the point: it’s a right brainer. With major economic challenges and competitive shifts coming fast and furious, the old business models simply aren’t working well anymore.

Companies that are highly compartmentalized with numerous silos; that operate with onerous, sluggish processes, and have reactive rather than proactive mentalities, are having a difficult time responding to the unprecedented challenges of today’s marketplace... [READ MORE]

GAINING MARKET SHARE DURING A RECESSION

By Doug Burton

During a recession, most marketers are happy just to retain their market share and hold their ground. Well, consider this. There’s strong evidence that shows that continuing the investment in advertising and marketing during a recession can actually increase a brand’s market share, especially if competitors cut back on marketing dollars.. [READ THE ARTICLE]

'BOUNCE RATE' AS THE SEXIEST WEB METRIC EVER

By Avinash Kaushik

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. You are trying really hard to figure out how to improve the performance but you are stymied by the fact that there is ton of data and you have no idea where to start. Ms. Bounce Rate to the rescue! [READ MORE]

DISASTER CONTROL

By Martin Lindstrom

When William L. Sledd, a young manager at GAP in the sleepy town of Paducah, Kentucky, uploaded his first video on YouTube titled “Ask a Gay Man”, neither he nor GAP anticipated the consequences. The eight-minute video features a 23-year-old in the simple setting of his bedroom, sharing fashion advice with users in cyberspace. Over the years, GAP has been struggling to keep up the pace and has... [READ MORE]