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| ''BOUNCE
RATE' AS THE SEXIEST WEB METRIC EVER |
| By Avinash Kaushik |
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It is quite likely that your company
is spending tons of time, energy,
and dollars on web marketing efforts
yet conversion rates (or ROI) are
stuck in the two to three percent
range. You are trying really hard
to figure out how to improve the
performance but you are stymied
by the fact that there is ton of
data and you have no idea where
to start. [READ
MORE]
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| THE NEW RULES
OF INTERNET MARKETING |
| By Nilofer Merchant |
Understanding
how the Internet changes the rules
of marketing is a huge challenge for
CEOs: Which practices are obsolete?
What new opportunities should be pursued?
How do we define success in this new
scenario?
Internet marketing is very different
-and if you're not knowledgeable,
you can allocate budget improperly
or direct your efforts toward an [READ
MORE] |
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| TEACH YOUR
CUSTOMERS WELL |
| By Nick Wreden |
| "Oh-hi-yo-go-za-imas."
If you are flying from Los Angeles
to Tokyo, you can learn how to say
"how are you" in Japanese.
The lesson is provided as part of
the JAL in-flight entertainment
in four language categories: numbers,
dates, words, and dialogue. Other
airlines also offer interactive
audiovisual language programs, including
[READ
MORE] |
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